Manufacturers Celebrating Manufacturing Month

Do you want to celebrate US Manufacturing with us this month?

If so, join us for the next MFG eCommerce Success show where we have several US Manufacturing leaders sharing how they are competing globally and enabling new levels of success in their industries.

Our US Manufacturing leaders joining us are:
Mike Haragan, President, Indigenous Pet Products – Indigenous Pet Products is dedicated to enhancing the well-being of our beloved pets through a unique blend of science and nature. They take pride in crafting premium pet nutrition products with a team of experts who are passionate about pets and prioritize quality in the Super Premium – Pet Specialty market, offering innovative solutions for various health needs, including skin, coat, heart, joint, dental, and weight management.

Melinda Marks, Director of Project Management, Pedoc Power Solutions – Pedoc Power, a U.S.-based manufacturer, specializes in producing durable stainless steel outdoor power pedestals. Their UL-approved bollards are not only easy to install but also known for their heavy stainless steel construction, adhering to strict ISO certification standards to ensure top-quality products for a variety of applications, from food trucks and electronic devices to holiday lighting displays.

Joe Collura, Senior Operations Manager at STI-CO Industries Inc. – STI-CO is a leading provider of custom mission-critical antenna systems, leveraging over 50 years of expertise and cutting-edge technology to ensure the safety and connectivity of surveillance, military, transportation, and tactical applications. Their specialized designs are tailored to your specifications, ensuring high performance and reliability.

These business leaders will share what they see in their businesses and us manufacturing in general that is changing their businesses and driving new levels of success.

Key Highlights

• US manufacturing with industry representatives. 0:00
• Pet food manufacturing regulations in the US. 3:34
• Outdoor power pedestals and personal heroes. 7:10
• Technology and automation in manufacturing. 12:06
• Staying ahead of technology in manufacturing. 16:15
• Reshoring and onshoring manufacturing in the US. 20:30
• Supply chain challenges and benefits of domestic manufacturing. 21:49
• The benefits of local sourcing and vendor vetting. 24:49
• Benefits of working domestically with various vendors. 26:43
• Communication solutions for first responders. 27:54
• Manufacturing, innovation, and reshoring in the US. 33:55
• Reshoring manufacturing and pride in supporting local economy. 36:33
• Career growth and investment in a family-owned business. 39:12
• Manufacturing, innovation, and company culture. 43:47

Presentation Transcription

Damon Pistulka  00:00

All music always gets you going doesn’t occur.

Curt Anderson  00:06

Man up dude, I was fired up way before the music button. Yeah, well,

Damon Pistulka  00:09

it’s Friday and what does that mean? It means it’s time for manufacturing ecommerce cassette success and we are going to have a fun show today because we are with manufacturers celebrating manufacturing month and Curt, we’ve got some of our great manufacturing representatives here today, talking about US manufacturing, showing us the light man so I’m gonna turn it over to that guy over there. Over there the other side, Curt Anderson to take it away

Curt Anderson  00:41

Daymond Thanks, dude. Man What an absolute honor privilege is we’re just celebrating manufacturing month the whole month of October and so there’s this you know, we’ve covered a lot of ground so far this month, and boy today is going to be just pure Fire Man recover in three different cities. And we’ve got old school manufacturers here three totally different industries. And a goal is just kind of just seeing like, you know, like you take for granted your household goods, things you see on a regular daily basis and you’re just like man who makes this stuff and so we’re gonna dive into it. So hey, look, without further ado, let’s just dive right in. So we’ve I’m first off, I’m jumping down to the other corner there Damon below you my dear friend, my good buddy, Mike Haragan from Indigenous Pet Products coming to us live from Indianapolis and Indiana. Michael, happy Friday. How are you doing?

Mike Haragan  01:30

I’m doing great. How are you doing Curt?

Curt Anderson  01:32

I’m doing if I was any better, I’d be twins. Is that a good line right there. So I don’t know. Or you might have to call 911 If I was any better because it’s gonna get really juicy here. So hey, Damon, let’s climb up to a wonderful city of Chicago. And I know it’s so morning time in Chicago. So Melinda Good morning, my friend. Happy Friday. How are you?

Melinda Marks  01:52

Good morning. I’m doing great. Happy to be here. Thank you.

Curt Anderson  01:55

Well, you are David a couple of repeat offenders on the program here. Someone has been on the show now you know, Melinda I like it much better when you and I are live together and I’m sitting next to you but you know, we’re a couple of states away so we’re Melinda is coming to us live from paddock Power Solutions, man Are they an incredible company you want to check them out? And then last but not least our third light our third battery in the lineup today is my dear friend Joe. Joe. You’re coming to us live from Buffalo. And you are was STI-CO and STI-CO covert antennas. What’s going on dude? Good morning. Happy Friday to you. How are things?

Joe Collura  02:32

Things are great. Yes, Happy Friday to you Curtin. The team things are great and buffalo. Hopefully you’re gonna be doing a lot of cheer for Bill’s team. I gotta throw them out there. Right. I think those fans Right?

Curt Anderson  02:44

Absolutely. Right. couple bills. And Damon they’re literally like you could almost throw I can throw football that far. But they are right down the street from the Orchard Park, New York right down the street from those stadiums. So if you hate Daymond we need to get you over here to Bill’s game we can park raid and Staikos parking lot. We’ll just walk over right you guys are

Damon Pistulka  03:06

doing pretty good this year to your foreign to right now.

Joe Collura  03:08

Yeah. We’re there.

Curt Anderson  03:12

Copy loss and loss in London. But anyway, alright, so let’s move forward here. So I’m gonna go around the horn and what I would love to hear about how each of you are just crushing it with Made in USA manufacturing. Mike, my friend, can you just talk a little bit indigenous pet treats? How are you making the world a better place? What’s going on? What products are you making there?

Mike Haragan  03:34

Well, with indigenous, it’s a dental health bone, where we try to put a lot of good things, healthy things that will help the dog have a better life. The main ingredient that’s helping with the dental is we use kelp from the sea, which reacts with the dog and it creates saliva or whatnot in the dog’s mouth that reduces tartar plaque and gives them a fresher breath. And then we put a bunch of other good stuff anyone which is a prebiotic, we do salmon oil for the skin. We do sunflower Aletheia 10, which is also digestive aid, and just try to make it healthier product for your pets and doing it in the United States and America. Our people that buy this product have a higher sense of quality as opposed to something else that might be coming in from other countries that you really can’t track or be sure of what your ingredients are. I mean we have testing we have outside companies always coming in looking at our ingredients looking at our products and making sure we’re doing what we’re the right thing for your pets. So with every 50 states have their own regulatory body that we have to register with. I mean it’s worse than the food products I have. So we have 50 People and one in every state we have to go through to get registered and go through our ingredients statements and what we put in. And as such, it’s a ordeal sometimes to do all this stuff in America and get everything together.

Damon Pistulka  05:15

That is funny that you say that Mike because my brother talked about that many, many years ago when he was doing work inside the automation work inside the pet food plants. He said they have stricter regulations and people that’s kind of backwards. But then he said, No,

Mike Haragan  05:31

I’m not kidding. They’re starting to make a few changes. The FDA is starting to get involved so it’s more of a one body go to to get all the registrations. But for right now, every state is different, every state charges different and it’s a hodgepodge. So hopefully the hate to say this, the federal government can come in and straighten it out. But we’ll see if that happens. Yeah.

Curt Anderson  05:57

Well, that’s fantastic, Mike. So again, guys, if you’re just joining us, drop us a note. Let us know that you’re out there have you because we’ve got a we’ve got a great panel here. We’re talking Made in USA manufacturing. So Happy Friday, Debbie, we’ve got Benjamin so I want to side over well, first off, David, you got it, you know, for all of us with furry friends out there. So now for my Rottweiler. Not a little guy but for my Rottweiler. He loves my what’s funny, my my dog I’m definitely I’m definitely a second class citizen in my house, you know, compared to my dog right? And when we started using indigenous pet treats my wife is like literally like the dog is healthier the dog the code is shinier so this is not a shameless plug like she loves these treats for our rowdy so Mike thank you for that because you know Hey, happy wife happy life. So the more that my dog is doing your keep my marriage together, right? I’m just teasing so just hitting it every little bit helps man if my dog is doing great man and we’ve got you know, I’m just kidding. So I can relate. Yeah, you have a pet right?

Melinda Marks  07:10

I have 230 pound doodle and a 70 pound doodle and my I’m getting it right after the session we’re gonna be ordering their breath I mean out of the world what they’re doing or what we’re not doing that

Curt Anderson  07:30

Mike so Mike as the here so but guys if your dog is just a little shaky on the breath, order there. Let’s connect with Mike and that’s that’s for certain. So Melinda, let’s come to you paddock Power Solutions. Boy, you guys have just a dynamo company. I’ve had the honor privilege of taking a tour of your facility. Can you just share a little bit how do you guys that paddock make the world a better place? What’s going on there?

Melinda Marks  07:52

Sure. So Pedoc Power Solutions is a manufacturer of outdoor power pedestals. If you’re out there and you don’t know what a power pedestal is, it’s all right. Most people don’t but Kurt in our last session you had mentioned boy now that you know what our product is and you walk around anywhere out you know, outside you’re at a park you’re sitting on a bench you’re looking at, you know, some outdoor maintenance equipment being plugged in. Essentially, it’s a charging station for anything that requires power outdoors. So here is my marching orders. I don’t know if that’s the right terminology for everyone out there is as you’re walking around, just keep your eyes open for how those Christmas tree lights as holiday lights are being powered. And I guarantee you are going to see outlets that are knocked over the covers on them are gone and maybe they’re not even being used or they just look ugly and are unsafe. So paddock brings to the table a pedestal solution where it’s there forever, it’s stainless steel it’s it’s going to last and one of the things you know one of the reasons why you can count on panic is because we are 100% USA manufacturer and just like Mike talked about you can feel confident our customers are confident in what’s going into making a pedestal and the how they are safe which is huge, you know giving our customers a peace of mind that our products not going to fail you know it’s being made here under you know strict quality control measures and and supporting our country and number of different levels. So that’s how are making the world a better place place.

Curt Anderson  09:51

Well was born and again So Melinda, we have a couple of live so go check out our website. You can go back and catch a replay with Melinda and her sister company founded in the 70s, Dad founded the company. And so just a wonderful, wonderful history here at Pedoc and just looking at the legacy of USA manufacturing. Speaking of which, we’re going to slide down to our friend Joe. Now, Damon, I want to go here for a second you ready? Now, when we had Mike on I love to ask that first question. And I won’t ask the question yet. But Mike, you remember your answer. I believe it was a president of ours that you shared, right? It was Ronald Reagan was your answer. Melinda is a wonderful question to you that Dave and I love to ask week in and week out and your answer was your father. Hey, Joe, what’s going on? Dude? How are you man? So I have a little question that I’d like to ask you my friend. Since you are you’re on a maiden voyage and our little tiny program here Hey, happy Friday. Gail. Gail is a dear friend of the program. We didn’t we didn’t have Gail back on the show here. We miss you love us been busy. Yeah, she has been busy. So Joe, let’s go here. Joe is a buffalo guy. We’re talking to Buffalo Bills here a little bit. I see Matt goosey. Dr. Lee’s got we got a Packer fan in the house here. So Matt, Happy Friday to you my friend. Joe when you were little guy growing up? Who was your hero? Who was your hero when you were a little guy growing up? What did you look up to? My dad? Your dad. Awesome. What was dad’s name and what why did you look up to your dad?

Joe Collura  11:28

My dad Joe color for sure. But yeah, taught me a lot of stuff in my life. My second one was Joe Nemeth from the New York Jets.

Curt Anderson  11:38

Great answer. Here all right there been so anybody that can predict a win at a Super Bowl. So eight Daymond we haven’t had Joe Namath yet that’s a facet. So now Joe, I want to just slide in things. So Joe, I’ve had the honor privilege taking a tour of STI-CO so we’ve got STI-COand Orchard Park, New York, which is Buffalo. Now, Joe, you’ve been working at cycle for what one or two years? Looks like maybe

Joe Collura  12:06

four in front of it. 42 years?

Curt Anderson  12:08

42 years Damon? So 42 laws working at stake. Oh, is that crazy? When you meet Joe in person like I Joe, I’m not a few remember, I think I asked him to see his ID because I’m like, Joe, I go, would you start here when you were like, five years old stinks. Guy. And well, you you got a good gene. Not only was your dad a hero, he gave you a good gene. So my friend, you look super young. But lets us hear a little bit about how to stake will make the world a better place. What’s going on at stake?

Joe Collura  12:38

Well, first of all, we’ve been around since 1967. And we’ve been serving the public safety industry and the federal government within tightness for many, many years. And our purpose is to serve mission critical components for communication systems for the safety of us Americans and anywhere else antennas could be used. So we pride ourselves on that stuff. And when we look at an American made we do just about everything we can in house right here. Over the years, we’ve made a lot of investments, and our machine shop and manufacturing operations to go more vertical control our own inventory, and promote a lot of jobs for the industry. We have open positions now for our machine chat matter of fact, so we’re trying to keep everything in these walls here. And there’s everybody on the show has been talking about this by America thing. I mean, what a great cast of right it should be like that and always and it has been forever that we do as much in this country as we can. And I know when we’re doing that at speical we’re making the country a better place for not only us, our customers and everybody else so that’s that’s something we pride ourselves on for sure. Awesome.

Curt Anderson  13:56

That is awesome. Joe and again, Damon when you walk around the floor, I’ve actually posted pictures of psycho on LinkedIn and Nicole and I have been there and taking a tour and it’s just wonderful they’ve got the American flag like you could eat off the floor at this place it is immaculate a spotless is extremely inspiring. Joe and again on stage here today are all of our manufacturing friends it’s not just the you know like these employees it’s like families that they’re providing for these are people that are you know, you guys are providing dance lessons graduations, ballgames, like you’re allowed to grow up in, exactly go off to college. So it’s just so heartwarming, what they’re doing. He wouldn’t question I wanted to grab her demons. So we’ve got read two here today. I’m saying that correctly. I don’t know if anybody wants to grab that one or if this is relevant for you guys, but she asked, how has technology and automation influenced the manufacturing processes at your company? Does anybody want to grab that one? Does anyone hit that home with you guys?

Mike Haragan  14:53

I mean, if you’re not using technology and automation, you’re falling behind. I mean, you’ve got to do something to keep and keep the cost down. And the only way you’re gonna get that is through technology and automation. It’s a whole lot easier when you can just push a few buttons on the line and everything runs through. And we’re putting in a new line right now, when one of my other product lines mean, they’re putting in another line that’ll increase production by about 25%. The, and I’ve got the business to fill that line. So it’s all you got to keep updating and the technology and the automation just to stay. Even with everybody, because everybody else is doing the same thing. And if you’re not, you’re falling behind. Yeah. That’s cool.

Curt Anderson  15:45

That’s our first drop. That I that was probably, we probably had multiple drop, the mics are ready, but I’m gonna say Mike just dropped the mic right there on that one. So man, if you’re not staying ahead of the game, you’re just falling behind at awesome. Miles. Happy Friday. We’ve got we’ve got Chris. So guys, thanks for joining us. Melinda at your, at your facility. I know I saw firsthand, you guys have state of the art machinery, you’re adding new machinery? You want to chime in on anything from your perspective on that question.

Melinda Marks  16:15

Absolutely. And I wholeheartedly agree with you, Mike, staying ahead of the check technology. Kurt, you mentioned before that our business was founded by our father, who had that mindset going coming right into the, into the business in 1976. Already, so back in that time, you know, equipment was limited. I mean, if you needed to form a piece of metal, you either you know, try to use some hand equipment, or maybe you were lucky to have a press brake, you know, that you operated with your foot MX you know, you had to make sure your measurements, your tooling, everything was was there and even just setting up for that, that process was time consuming. So to think back from 1976, to where we are now, just the software developments, from taking orders to the engineering to communicating with technology from the engineering team to the floor. I mean, it’s huge, you know, just on top of the equipment, like you mentioned, Kurt, we do already have some state of the art equipment, laser CNC punch press, we are now proud to be adding a robotic welder. So it’s actually being installed, we’ve been prepping for it for the last several months and working on the installation right now. So absolutely agree Mike the technology, stay ahead of it, stay ahead of it.

Curt Anderson  17:52

They have been alright know, their job to migrate there. And again, Melinda, we’ve talked about it just you know, in, we have videos of your machinery running and just you know, state of the art. And this, you know, these are small family businesses, you know, these are not 500, you know, 1000 person companies publicly traded companies and how do you stay ahead of the game? Exactly, as Mike and Melinda are describing. Joe, you want to chime in, I know you guys are doing some really cool cutting edge things at stake. Oh, anything from your perspective, as far as technology on that side?

Joe Collura  18:21

Well, for sure work, you know, our philosophy, again, is to reinvest in the company. And that’s something that we’ve always had a keen vision on. And again, we’ve been pursuing machine shop equipment, we were kind of an old school machine shop to support our engineering and manufacturing processes. But we’ve been investing in a lot of the CNC stuff, and we will continue to invest. You know, I, again, Kyle is not on the call here, but we are a woman owned company. And, you know, that’s just we love pouring back into the employees for the technology and we are pursuing some Colac type equipment possibly down the road. Melinda, I love to hear that you’re buying a robotic welder, those things are fantastic. And if you can push that technology to the limit, go for it, because just keep on it right? Because you’re gonna fall behind if you don’t so, yeah, it’s just it’s always in our vision, always in our strategic plan to, to put back into the company and grow the technology, otherwise you’re gonna fall behind as we’ve been doing so.

Damon Pistulka  19:24

Yeah. And I think when I see these applications, I’m lucky enough to get the debt to tour some facilities once in a while when I see the things like the robotic welders and the automation. What I really see happening is we’re automating a lot of the tough positions in the factories, where people can get hurt, people can get repetitive motion injuries that really make it better for the people working there. And also, when you talk about something like you’re making Mike, we as as humans can’t make it as consistently as the automation equipment can in which your your kind of product, you know, your your first treat, or your 10,000,000,000th Treat has to be the same. And that’s, that’s a hard thing to do. So it’s, and it’s cool because it’s timing. I think this is all awesome, because it’s timing the right thing because in manufacturing, we have such an unemployment ploy II shortage that we have to automate, because you can’t there just physically not enough people. Right. Right. Right.

Curt Anderson  20:30

Exactly. Great point here, Damon. And so you know what, so let’s slide in here. So we’re talking consistency, we’re talking about that quality? Let’s go into this conversation. You know, since COVID, I think, you know, there’s been an exciting at least in our world, and exciting Renaissance, with Made in USA, you’re hearing a lot about like reshoring, onshoring, this whole rejuvenation with Maine, USA, you know, kind of, you know, back in the 80s, Mike, we’re talking about, like, you know, the Reagan years, if you will, it was actually frowned on and looked down on to get, you know, to get a career in manufacturing, hopefully, like we’re putting those days behind us. And there’s a whole new forefront of manufacturing. Let’s talk a little bit about the benefits, you guys are trying to scratch down a little bit. But I want to take it one step further. Some of the benefits for a manufacturer out there that’s thinking about that reshoring onshoring, maybe some of the major retailers out there, they’re like, hey, you know what, maybe we should start looking domestically. Let’s talk about like, you know, IP loss and translation. What are some of the benefits of doing business here domestically versus scrambling and trying to find, you know, manufacturers overseas? Mike, I’m gonna start with you, you know, in the pet, you touched a little bit about it, you know, you’re not sure what’s in those dog treats, when you buy from foreign, you know, foreign places. What are some of the benefits that you want to share as far as like buying domestically for manufacturing?

Mike Haragan  21:49

Well, first will be lead times, lead times, the United States, or within four weeks, it takes Well, I do salt pepper shakers, too. So it takes me a month to get a load container from Vietnam. So I’m already there for a month or month on lead time there plus for them to grind it plus for them to bring it here. And so you’re like three months out. So it’s easier to bring in product when it’s physically closer. I mean, that’s just basic. And then it just seems that most people in the US realize that, just in time doesn’t always work anymore. And you’ve got to have some type of inventory. And with me working in the food industry, and the retail pet industry, if I don’t have shipments on time, I get fined 500,000 bucks, 3% of shipment, 5% of shipment. And you can’t make a company run profitably if you’re getting all these fines consistently from everybody else. So you’ve got to raise your inventory levels and you’ve got to make sure your companies you’re dealing with in the US also have a higher level of inventory that you can bring in later.

Damon Pistulka  23:14

Yeah, that’s that’s a big thing when you’re when you’re going to import product is the cost of the cost of product. That’s a that you’re paying for the orders to get them produced. And and then you’ve got all the product that’s in process that investment because you might because if you’re selling a million dollars a product a month, and it takes you three months to get it that means I have to invest 3 million more dollars to or whatever the cost of that million dollars is. Say it’s 600 $700,000 I have to do that times three months in transit. And that’s it. That’s a that’s a sizable cash. And then what happens in this happen and a lot of E commerce companies this year when that when in 2022 and 2023 is that the demand fluctuates a lot if I have that on the on the water and in production. I’m getting it. Yeah. If I don’t need it in my warehouse is full already. You’re still getting it.

Mike Haragan  24:12

I tried to buy in American when I can but I mean pepper, they just don’t grow pepper and yeah, I have got to bring it in from somewhere. And just those lead times and all that storage costs and it adds up and so if you can do something more local, it’s a whole lot easier, simpler and cost effective. Yeah,

Curt Anderson  24:31

absolutely love it. So Melinda, let’s come at you. You know we’ve talked about flexibility Mike sitting on lead times you’re talking about the technology advancements that you guys are doing, you know, as a as a small manufacturer, what are some other benefits for that you share with your clients when they want to do business with paddock Power Solutions domestically?

Melinda Marks  24:49

You know, when you think about lead time, that’s that’s definitely a challenge or a benefit to us manufacturing, thinking of vendors and vetting our brand vendors, it’s very difficult to, to vet a vendor who’s overseas different timezone, you know, a 10 hour flight to get there just to check out their facility. You know, the face to face is limited. So, local sourcing for us has been instrumental in, you know, starting the company and growing it, it’s huge. I mean, we have relationships with our local suppliers, and even if they’re not across the street, some of them are even at you know, there are a couple states away, it’s, it’s possible, and it’s possible to do so quickly. It gives us that flexibility that we need, if there’s a change that needs to happen. I mean, I love the convenience of these lives, you know, webinars and things like that Zoom meetings, but the value of just that face to face connection and building those relationships. There’s you can’t compare, you can’t beat it. So So vetting, you know, getting on the floor, seeing what this manufacturer company is all about seeing you walk in and is it clean? The employees? Do they look happy? Does it feel like a safe environment, what’s their quality look like? So I mean, just even all the nonverbal cues that you pick up just from looking around and is is huge, and gives us peace of mind that we can continue with the quality, we pride ourself with it, it we rely on our vendors to provide that same level of quality, so we can pass it, pass it on. So

Curt Anderson  26:43

yeah, that is awesome. And again, you’ve shared like, you know, you have vendors literally down the street, like, you know, we’ve talked about the your powder coat painting, you know, company, you know, that’s a relationship goes back to your dad from 30 years ago. And, you know, so those relationships, you talked about the culture, you know, like being the ability to visit, just, you know, hey, there’s a lost in translation here. Can we just get on the phone and just kind of hammer this thing through. So there’s just so many benefits to working domestically, Joe add steak over again, guys, if you’re just joining us, drop us a note Happy Friday to you. I know. I think we’re at the top of the hour. So sometimes we get a little shifts. We get new folks in. So we’ve got Mike from Indigenous Pets, we strongly encourage you We welcome you to check out Mike at Indigenous. We got Melinda from Pedoc Power Solutions, doing amazing work in Chicago. Joe at stake. Oh, Joe, you guys are doing just fantastic work. You are helping keeping our first responders, our military folks safe. I want to get into a little bit of some of the solutions you’ve come up with post 911. Kyle shared that with us before? What are some of the things that you want to share from an onshoring reshoring? Meeting USA anything new that we haven’t already covered? From your perspective? For cycle? What are the benefits are? From your perspective?

Joe Collura  27:54

Yeah, thanks, Curt, for all your kind words there. But yeah, we’ve talked a lot about, you know, lead time and things like that. And, you know, I will bounce back a little bit off of what Melinda said, were huge and keep in business in the community and working with our vendors, nothing better than going in and shaking a hand and your facility and working things out very difficult when you’re offshoring things, but the quality of the product too, right? I mean, I just think the American May I know, for a fact, American made products, the quality is much better, I see that our own facility, what we you know, we make a lot of our own components to go into our custom product. So that I’m big, big, big and quality in the creation of jabs, too. That’s another one, you know, we’re, you could see I got I’m not an economist and everything but you know, there’s a whole there’s a glut of people that have left the industry. And yet there’s a creation of a lot of jobs with this by America, maybe we create, we create our own bottleneck, I’m not sure. But I know there’s people out there willing to work and we’re here to provide some really good jobs and opportunity through training. And, you know, that’s something we’re always focused on. And then I you know, the investment in America, right, this is our country, we should be investing in America, right, these products, what better way to put it? And, you know, I got I’m also on a green team, right, there’s a, there’s a lot of regulatory things that aren’t so nifty overseas. And I know over here when things are made and state things are under regulations of the pollution, you know, we’re in the, the world of right, the green and all that stuff, and you hear about how our atmosphere is changing and the everything about our weather is changing, right? I think if we can control more of that and bring more stuff over here, we might do a better job for the people for tomorrow on the kids in that so you know, that’s my vision on it and yeah, a lot to be said there. So a lot to

Curt Anderson  30:00

be said there enjoy one thing I want to I want to so first off, man, David, do you feel like running through a wall after that little speech or what? And that was like a Vince Lombardi that Lombardi speech? Well, Joe, let’s go here for a second when Kyle came on the show last time she shared with so we had some of the products on that we were actually showing on the live show, and she had one product in particular, she was saying how it you know, from, you know, the one of the greatest tragedies in our country’s existence 911 There were a lot of communication challenges and things that didn’t go as smoothly as possible. You guys created some solutions post 911 Do you want to share a little bit like, you know, like how you guys work with your customers work with your clients, those first responders post 911 Talk a little bit about some of the communication solutions that you guys offer to the to your customers?

Joe Collura  30:54

Well, great point, Curtin, thanks for bringing that up. Again, you know, we’re here to, we’re here to, to solve your, your issues, what can steak would do for your needs, and customizing ton of products and all that and, you know, going back to the days, you know, 911, even things, you know, since then, one thing from 911, you know, we all realize that the communication between all the departments wasn’t the best. It’s just the way our operating system was at a time. So we evolved, a couple of different kind of the one of them primarily is our quick deploy IoT case, system, dipole antenna, were able to put base station up with a command center vehicle, so multiple agencies could all work together, and certain tragedies and power outages and things of those nature, like the 911 occurrence. So hopefully, we never see that again. But again, our solutions are to help our customers and the government and whoever they may be work through these nuances and, and everyday occurrences that we’re going through right now. So, you know, that’s, again, what cycle is about, we’re always here to develop these custom products. And, you know, it’s a great philosophy that we have, and the 911. One is horrible is that was the outcome is, is on our side and all of our government agencies is we’re here to help develop some of these systems to help the communication of first responders do a better job today than they were doing yesterday with the communication side of that, the issue. So

Melinda Marks  32:36

that’s, I had to say anything other thing about 911, what happened and some other big events? That was anything I considered. Until now, Joe is education and how key it is. So thank you.

Joe Collura  32:52

Yeah, you’re welcome. I know, I’m getting a little, you know, the Goosebumps going on here. Ya know, we live in this world today. And you know, aside from some unusual activity we don’t like to see out in the public, you know, there is power outages and failures and natural disasters and things like that, where you need communication. So these, these base stations, these booms that we could put up with our antennas on it to provide communication for, you know, severe damages and things like that, it’s, it’s great to know that we’re here to help the people and serve the public. So,

Damon Pistulka  33:29

yeah, you think about what it’s like when a tornado goes through an area or a hurricane comes into the coast someplace and just rips out everything. I mean, that’s the kind of stuff that that really saves lives, because now they can first responders put it up, we’ve got, you know, we’ve got our backup systems going, we were before that. It wasn’t as good. And, you know, there, there are good things that come out of bad situations. There are,

Curt Anderson  33:54

you know, unfortunately, with every tragedy, there’s an opportunity or a solution to you know, fall back on that, you know, you think of like baby car seats, like, you know how long it took us to get there, that type of thing. I’m old enough Daymond remember of you know, I remember flying as a kid on a airplane and they would have smoking. Yeah. Oh, yeah. Right. I mean, like, like, Hey, do you want to sit in the smoking section or smoking section on the airplane. I mean, now, it’s a federal federal crime. But I first off, I want to just thank each and every one of you for all three of you what you guys are doing for our economy, for our communities for our country. Joe? Man, you’re totally giving me goosebumps, you know, talking about some of the solutions. When Kyle was on last time we were talking about that. 911 I remember everybody on stage was kind of getting choked up. I mean, it’s, it’s it’s challenging to talk about that day in our history without having been having some type of impact. But even on a daily basis, you’re helping the police, the first responders, state troopers, FBI, CIA, I mean, you’re helping all sorts of folks, Melinda, you’re providing you know, great power solutions. And Mike you We’re helping our furry loved ones, you know, unfortunately, sometimes we treat our dogs better than we do our, you know, you know other other folks, right? Damn it. And so you know, it just so admirable and just the excite these are just three examples of just the awesomeness of what’s going on in USA mint manufacturing. So like, Guys, it’s manufacturing month please go out high five, give a hug a handshake or whatever to your local manufacturer because they are truly the heroes of our economy. Mike, let’s keep it rolling. Let’s come to you, my friend. What advice would you share for any of our fat manufacturers, retailers, consumers, like to anybody out there to say, Hey, man, you’re kind of getting me fired up? Do you have any advice for manufacturers that want to start reshoring themselves any thoughts there?

Mike Haragan  35:46

I mean, you’ve got to, you can’t keep doing what you’ve been doing. I mean, over time, people are going to catch up. So you’ve got to keep innovating and coming out with something new, and otherwise, you’re just gonna fall behind. Awesome.

Curt Anderson  36:06

Okay, excellent advice, words of wisdom brilliance there from our dear friend, Mike. Melinda, for any folks out there that are considering maybe if there’s a distributor out there that’s been importing, or maybe like, they’re, some of the big companies that have been on that have been on manufacturing has been overseas, we’re starting to hear some trends, where some of the bigger companies are starting to bring some manufacturing back, any advice, any steps that they could take to really start crushing it the way that paddock is as far as like, onshoring?

Melinda Marks  36:33

Sure, I mean, just like in any, any change, so there’s really got to do your research, you know, your research on what kind of equipment you might need, how you are going to attract and retain talent, your price point, you know, price points gonna be different. You get what you pay it, you know, you get what you pay for. So when you’re thinking about your pricing stuff, strategy, now there’s, like Mike said, I mean, it’s a huge just mind shift, to prepare just yourself for the entire team for on top of, of course, all the physical planning that goes goes involved, you know, if we’re getting something from overseas and is manufactured with a huge piece of equipment, just the sheer fact of having that space in your in your building and getting it hooked up and running properly. I mean, it’s it’s things that, that there’s just an awful lot of planning involved, but it can be done no and, and once you’re there, I think, just be proud, you know, and see, and there’s you know, there’s ways to always improve it, but the the biggest take away and advice I would have would be be proud be proud of that you are even considering supporting our country even more by bringing things back to the state. And when you get there, be proud and get it out there. Let people know Hey, this is what we’re doing and market it Curt, your Dynamo with that marketing and you taught us that, hey, make that front and center on your website. People know you you fully support our country’s support our workers, our economy, you want you know, you’re proud of our country. And so I would say take a lot of pride in it. Don’t be shy. Oh, man,

Curt Anderson  38:35

we’re just we’re just gonna take a moment and just savor that one right there. That was just so so Joe, you’re newer to the program. We have mic drop the mic moment. But then sometimes when it gets really juicy, then we just need to take a moment just to kind of savor what was just said there. So blended. That was spot on. Thank you. And what’s cool, guys, you know, like Melinda is providing solutions to companies like the Ritz major golf courses, hotels, so it’s just wonderful what you guys have going on? Joe, let’s come to you, my friend. Any tips, any advice that you would share with folks that are considering reshoring? Any thoughts that you have there?

Joe Collura  39:12

Absolutely. Again, hard to follow along with Melinda said and Mike, but I think we’re all on the path to the same goal, right? What do we do to keep America the way it is today and grow it right? Invest in your company, invest in your people, train your people, keep this stuff going keep in here right? And be proud. I love that. Be proud of what you do. Right? We we all have great companies make great products. We serve our community, we throw business around the community around the country, and that’s what it’s all about. Again, invest in the people too. I think the training, we’ve done a lot of investment in training we with the I’ll say younger kids Yes, I’m an old guy now I guess right. Young inherit but we’ve taken some young kids that He created careers for them that they didn’t even know that they would have them in the school and creating a vision for them. Right and, and that’s what it’s all about and you feel good about it right right here. You feel good about it and and you’re proud of it right and so you know, that’s that’s my advice to anybody out there listening and they own a company work in a company running the company overseeing or even if the floor sweeper it’s important everybody to try to grow a career path and invest right. And yeah, there’s my there’s my spiel. Opposites was awesome,

Curt Anderson  40:37

man. Oh, my goodness gracious. Are you guys fired up? Or what man? And Joe the cool thing is that psycho you if I’m not mistaken, you have multiple second generation of folks. Kyle’s the president of the company, her kids are in a company. I think Chris, Chris gets I think does it give us is a child in the company. So it’s great seeing that next generation coming in? You know?

Joe Collura  41:03

clewd my son, my son’s working here now. Yeah, awesome. Awesome. Yeah, it’s a family. They had family owned feel and that’s what that’s the guy. That’s great.

Curt Anderson  41:15

Yeah, I know. Andy, their sales rep hurt his daughter was in customer service for a while so it was great like you go in the company and it’s the second generation and Melinda you know, I get a kick out of seeing this one demon I walk them through. I walk into paddock and apparently like you need to you need to look like you’re on the cover of GQ to work at Petco because I walk in it’s like, these young college kids that are like, just strikingly handsome. I’m like, Who are these guys? And it was like it was it was her nephew and like all these young college kids and so same thing like you’re bringing in young folks to the company.

Damon Pistulka  41:51

I was sick and Kurt, did you iron your shirt before you went?

Curt Anderson  41:58

Gaming so we have a running joke when Damon knights Malveaux together he has to do by ironing because like I’m I’m Mike I’m a disaster. I’m like a fashion disaster. I’m like, never I travel without Damon I text him a picture of me trying to iron I’m like, dude. Well, yeah, so I walked in the paddock. And it’s like all these kids, they go to Iowa. And just, you know, Melinda, you’re bringing in young folks into the company, you’re doing a great job, and just wonderful people in the floor. You want to scratch on that a little bit of just like the young folks that you’re bringing into the company.

Melinda Marks  42:29

Sure. But I’m gonna start with the older first. Because we have a couple of folks that have been there since 1976. And my dad, it was actually my dad, investing in their development. And to this day, I mean, he talks so highly of my dad and what he’s done for him and his family. And so that’s, that’s, I mean, a touching. So

Curt Anderson  42:57

I met that gentleman that you’re talking about, right?

Melinda Marks  43:01

Was it hacked? Yes, it was.

Curt Anderson  43:03

I met Hector and so. So Joe, we’ve got somebody that has up. But you know, you know what, thank you for bringing that up, Melinda, because we’re Damon. We do that a lot. We talked about like young folks. But you know what? Somebody came on the program. We were talking about young people, I think it might have been Nancy O’Leary. She’s gonna be our guests in a week from Friday. And she said, You know what manufacturing is not just for young folks. And we had another one I said, like, women in manufacturing, and they’re like, it’s not just for young folks. It’s not just for women, manufacturing for everybody. And Melinda, thank you for bringing that up. Because Okay, let’s celebrate Joe 42 years at one company, Joe, what, like, how that is such a you know, you just don’t hear that anymore. Joe, what’s been going on for 40 years that just kept you on the hook at stake for 40 years.

Joe Collura  43:47

I don’t want to shock myself. But the company believed in me, I worked hard invested in me and did a lot of training been in school and grant different programs. But you know, given an opportunity, right? And I, I feel the same I put the any employee under my wing and if I see the same in them, no matter what, we’re going to invest in them. Right. But for me, yeah, I, I’ve always said this, I’ve worked for the same company for 42 years. But yet I feel like I’ve worked for several companies over the years because we’ve changed so much. And like Mike said, We’re not sitting back we’ve changed direction and and we went through some people and consultants and you know, other management, but we’ve stuck with it. We’ve changed we’ve grown and we believe in each other and again, I’m blessed and our company is believed to me and just like Linda said with the gentleman from 76 And your father believed in people, Kyle’s mom, she believed in me too. So I’m a believer. I love carrying people along and showing them a path and it feels good. So yeah. Me young at heart. I

Curt Anderson  44:59

hope you Well, God’s listening to this comment here Daymond. So hey, we celebrate not manufacturing, not just for what it is, but for what it represents progress, adaptability, and the ability to transform ideas into reality about this. So let’s raise a toast to the manufacturing sector and other people who keep the wheels of innovation turning. So man talk about a drop the mic

Damon Pistulka  45:24

there. Yeah. Yeah, it’s just the chats going crazy now after this, and it’s, it really is it’s a special thing, and the people in it know it. And I feel sorry for people that haven’t experienced it. I do. I just do.

Curt Anderson  45:40

It’s a great thing. So Michael, let’s, I know, we could keep you guys here all day. And I know you guys have super busy running manufacturing facilities and operations. So Michael, let’s start winding down. Let’s start taking it home, my friend, any words of wisdom, parting thoughts that you would like to share, other than we certainly we want people go to Amazon or into your favorite retail places to buy indigenous pet treats? Any thoughts that you want to share with anybody as we close out today?

Mike Haragan  46:05

Well, I mean, the Indigenous Dental, those do help your dog. I mean, it’s just, it’s a good product, and I’m glad to be making it. Because I’ve seen the effects and has had with other pets, and it’s just a positive thing to do when you’re actually making something where you can see the effects of it on other people or pets. And it’s, it’s a good thing when you can do that, and having such confidence that of the quality of your product that you’re actually making.

Curt Anderson  46:38

And it’s just, it’s just how warming is that when you just like, you know, Joe to use your word, you know, when you believe in your product, and you just feel just such a firm faith in it. And just and I’m telling you guys firsthand, it is an amazing product. My dog loves it. So Melinda, my friend, any parting thoughts, words of wisdom that you want to share with folks that kind of capping off our little conversation today? Sure. So

Melinda Marks  47:02

yes, and I have a quote, and this is so terrible, because I can’t tell you who said it is I’m sure you’ve heard it, everything you want is on the other side of fear. And to me, that just resonates so well. And so yeah, this is a big decision. If there are people out there that are considering moving things back to the States. It’s a huge it’s a big leap. It really is and requires a lot of planning and but but I think at least for me, sometimes I can get hung up hung up on should I should I you know, but it’s it’s just taking that leap. And so I’m embarrassed that I can’t think of who it was instead if you that’s a trivia question for you, Curt Come on.

Curt Anderson  47:51

I think it was Damon. I think I think Damon quoted No, I’m gonna give them a date. But you know what? Dropped a mic right there. That was just another profile, man. Oh my gosh, this thing was like 10 times. Like, Joe, my friend like you just been just everybody’s running through walls right now. Thanks to you. Any parting thoughts, words of wisdom that you want to share with folks today to kind of cap off the conversation?

Joe Collura  48:16

Yeah, man, just stay the course. You know, believe in people listen to the people. And you know, I do think he takes the risk and manufacturing to kind of hit it on the mark. But yeah, you know, the glass half full or empty, you know, have at it takes a risk. And, you know, bring some jabs back here. Let’s let’s keep the work going in here and grow this economy and stay strong. And you’ll get there right? Believe in your company and your people and all things will come out. We’ll give it a chance. Right.

Curt Anderson  48:46

Chance, man. All right, that and this was so good. All right. So we’ve got Cindy, jump to the comment here. We love manufacturing. And hey, Cindy, thank you guys. So Damon, did you have a lead? Did you have a little Did you have a little question here for our friends or

Damon Pistulka  49:02

what? Like did you know I’m good? I’m good.

Curt Anderson  49:05

You’re good. Okay, so, Damon, takeaways, Gods? Are you gonna read anything that you want to anything that, you

Damon Pistulka  49:11

know, just, there’s there, you know, I think is a whole new playing field, right? You go 15 years ago? offshoring was, was that you back 20 years ago, offshoring was really, really popular. And now you look and we’ve learned that there’s some there’s some risks in it. There’s some other costs that we really need to consider. And I wrote down someone that we know Harry Moser, who’s been, you know, part of the reshoring initiative for many years speaking about this and you know, he’s even got his reshoring calculator that you can get this thing is this is just really an exciting time to be in manufacturing.

Curt Anderson  49:50

It is an exciting time. So we’ll we’ll wind down on this so I we saw our last time we said hey, what’s everybody’s walk up song and so Hey Melinda you had TNT from AC DC Joe, do you have a walk up song like if you’re walking up to the plate to hit in the winning run Would you ever walk up song that you would that you want blaring on the loudspeakers or something that the bills game that you that really juices you up

Joe Collura  50:14

bills make me want to shout

Curt Anderson  50:21

will go for any nine bills. It’s hard to manage anybody’s at a Bills fan. But if you’re in Chicago and Indianapolis, maybe you’re not a Bulls fan, but we’ll just go with that song shout for everybody out there. So guys, if you’ve been sitting around for the past week, we’ve been going live for 15 minutes. I encourage you, I invite you if you want to give a stand up, it’s a great time to stand and stretch. And hey, let’s give a big standing ovation for our esteemed panelists here today. So a big shout out to my big shout out to Melinda Big shout out to Joe and guys, thank you, each all three of you. Thank you for what you guys do for our communities, our country, our economy. This was just absolutely awesome. And man, let’s close out in this. First off, I wish everybody an amazing, wonderful safe weekend as we’re starting to wind down the month of October. But I also encourage you, man just be someone’s inspiration. Gosh, if if you need inspiration, just hit the little come back and catch a replay and hit the little replay rewind button and listen to these three. And man you are just going to be so fired up spread the word with friends, family, your dog people you went to high school with let them know that lets them know that manufacturing is alive and well. Damon, dude, take it away, man. I gotta go run through a wall somewhere. So

Damon Pistulka  51:35

all right, Kurt. Thanks again, everyone, all of our guests today. Thanks for everyone that was commenting. And those of you that you need to adjust your settings a little bit in your profile so we can see your your face on here. But thanks for the comments anyway. But we just see LinkedIn user in here. But thanks everyone for stopping by. And Matt, I’m sorry, but I know you’re a Packers fan. But anyway, so I just had to go there had to go there. And Melinda is with me on that.

Melinda Marks  52:02

I went yeah.

Damon Pistulka  52:06

But we got to love him. Thanks, everyone for being here. Thanks to our guests. Hey, let’s just go out and make October the best manufacturing month ever.

Melinda Marks  52:16

Love it. Thank you.

Damon Pistulka  52:18

We’ll be back next week. Thanks a lot, everyone.

What is Kelp Meal?

Pet owners are always on the lookout for the best ways to ensure their furry friend’s health and happiness. 

But with so many supplements and health products on the market, it can be overwhelming to discern which ones are genuinely beneficial

At Indigenous Pet Products, our team is dedicated to bringing science-backed ingredients to pet nutrition. Our in-depth knowledge of nutrition, combined with our keen market awareness, drives our innovative product range. Our patented formula and ridged bones help keep dogs’ teeth truly clean — and vets notice! 

One of the key ingredients that sets Indigenous Pet Products apart is kelp meal, which works with a dog’s saliva to break down plaque and keep their teeth clean.

In this article, we’ll unpack the benefits of kelp meal, from combating tartar buildup to enhancing a dog’s overall health. By the end of the article, you’ll have a complete understanding of what kelp meal is, how it can benefit your dog, and make informed decisions about introducing this powerhouse supplement into your dog’s diet.

What is Kelp Meal and How Does It Benefit Dogs?

Kelp meal is derived from kelp, a type of brown algae that thrives in cool saltwater environments. This seaweed can grow impressively large, sometimes reaching lengths of 30 feet or more. But what makes kelp particularly interesting for our furry friends is its nutritional profile.

Kelp is packed with nutrients:

  • Protein: 25% of kelp is protein.
  • Fat: 2% of kelp is fat.
  • Iodine: Known for supporting and regulating the glandular system.
  • Amino Acids: Contains 21 amino acids.
  • Vitamins & Minerals: Boasts 60 vitamins and minerals.

One of the standout benefits of kelp for dogs is its ability to combat tartar buildup on their teeth. This is attributed to a bacteria known as Bacillus lichenformus found on the kelp’s surface. When consumed, this bacteria releases an enzyme that aids in reducing tartar buildup.

Nutrients in Kelp Meal for Dental Health

The primary nutrient in kelp that aids in dental health is the aforementioned bacteria, Bacillus lichenformus. However, kelp’s overall nutrient-rich profile, including its amino acids, proteins, and vitamins, contributes to a dog’s overall health, from improving skin conditions to aiding digestion.

Kelp meal works with the saliva in a dog’s mouth to break down plaque and tartar and promote dental health. 

Potential Side Effects

Like any supplement, moderation is key. Overconsumption can lead to iodine toxicity in dogs, which can manifest as vomiting, diarrhea, and other health issues. In extreme cases, it can cause stomach discomfort and significant weight loss. 

It’s recommended that dogs consume no more than a quarter teaspoon of kelp per 10 pounds of body weight daily, with a maximum limit of three teaspoons a day. With this in mind, it is also critical that you consult with a vet before introducing any supplement to your dog’s diet.

Debunking Kelp Meal Myths

The primary misconception surrounding kelp meal in dog diets is simply a lack of awareness about its benefits. Many consumers are unaware of the myriad of health advantages kelp offers, from improving coat health to aiding in digestion. 

As awareness grows, more pet owners will likely recognize kelp meal as a valuable addition to their dogs’ diets.

Getting Started 

In the past, pet owners often grappled with the challenge of finding truly nutritious and effective products for their beloved companions. The market was saturated with brands, but few genuinely prioritized the health and well-being of pets, leaving many pet owners feeling lost and concerned about their choices.

Now, with the industry continuously growing in its commitment to pet health and wellness, there are more options than ever when it comes to keeping a dog’s teeth clean. 

Ready to see if kelp meal can make a difference? Explore our range of products, and join our community of satisfied pet owners. Find Indigenous Pet Products in a pet store near you, or shop on Chewy or Amazon.

Monday Manufacturing Motivation with Mike Haragan

Presentation Transcription

Curt Anderson  00:01

Hey, man, happy Monday, everybody how Goodness gracious. It’s like we’re coming in halfway through June already. Damon. Good morning on your side of the world. How was your weekend? How you doing brother? Is he on mute?

Damon Pistulka  00:17

Yes, I am. I yeah, I was guessing. Yeah,

Curt Anderson  00:23

seeing a free weekend. Right. Great weekend. Those are going there so much fun. Well, Damon, happy Monday. Hope you had a great weekend and especially your dog Odin, man. Is he gonna dig this episode? So Nicole Donnelly? Happy Monday to you my friend. How are you today?

Nicole Donnelly  00:38

Oh, I’m doing great. I can’t wait for the show. It’s gonna be awesome. We’re going to be sharing the love with all of our furry friends after talking to Mike today. It’s going to be great. So yeah, excited to be here.

Curt Anderson  00:49

Well, this is super, super cool. So we have Mike Haragan. Michael, happy Monday. How are you doing?

Mike Haragan  00:55

Great doing great.

Curt Anderson  00:57

Well, thanks for joining us here. We’re with indigenous pet products. We’re going to be digging into some really man we have a lot of bark about today. Nicole just I couldn’t help myself. Sorry. So Amy Siri aigo. How are you Happy Monday to you?

Amy Sariego  01:10

Hello, happy Monday.

Curt Anderson  01:13

You man I really just super excited for this episode. So I guys we’re gonna dig into Made in USA dental health dog bones. I know that’s a mouthful. But your dog will absolutely love these dog bones. And not only that, Michael, fresh breath and I can attest first. First firsthand. Not for myself. I did try them. They are pretty good. But my dog’s business health Donald dog bones. And so Michael, let’s just dig right in. You’re located in Indianapolis. And you are a great fierce, US manufacturer. Putting out all sorts of different products. You have multiple multiple companies going on. But before I go there, yes, Steven, I am gonna go there. So before we go there, Michael, being a great manufacturer that you are in the Hoosier State of Indiana. I have a question for you. When you were a little guy growing up and became like this just wonderful entrepreneur, this great manufacturer little guy growing up. Who was your hero? Who was your hero is a little guy growing up.

Mike Haragan  02:16

To me, who was my hero? Wow. That was a curveball. curveball right off the bat. Back in the day, it was probably Ronald Reagan probably. Back then he dates me a little bit but

Curt Anderson  02:47

hey, what’s funny and Amy, do you Ronald Reagan or president in the 80s That was before?

Amy Sariego  02:57

Oh, I Googled him on Google.

Curt Anderson  03:02

What Teddy Roosevelt, like when was he?

Damon Pistulka  03:05

Not even on YouTube?

Curt Anderson  03:08

So I actually So Michael, when I was in college, I had the honor I got to I got to see him speak. And you know, I was like 20 years old and I’m like, Man, I got to see Ronald Reagan. I’m like I’m gonna make it a point to see every president and I don’t think I’ve seen another one cents in person so anyway, that was a great answered Ronald Reagan. Boy he really got things cooking in the ad. So that was that was not Damon. We haven’t had that one. And we have not like Ronald Reagan. Are you kidding me? That was a total drop. I’m like moment to call. Dad was your dad a big Ronald Reagan guy

Nicole Donnelly  03:40

was? Oh, yeah. Oh, definitely. He loved Ronald Reagan. I remember when I was a kid, and he was he was president when I was a very young child. Yeah. Yeah. You think they were good? Babies was a good decade. Yeah.

Curt Anderson  03:53

These were you know, it

Nicole Donnelly  03:54

was Whitney Houston. You know, take what does it take one for the Gipper? Is that what he used to say he

Curt Anderson  03:59

was he was in that movie, right? It wasn’t either. If I’m not mistaken, so I thought that was a great answer. So yeah, guys, we’re here with Mike Kerrigan from pet products. drop us a note. Let us know you’re there Happy Monday to you in boy, we might actually have some trivia for you today. So relax. It’s gonna be a good time. Michael, my friend can you please share with the folks who and what is indigenous products?

Mike Haragan  04:23

Indigenous pet products. Here’s a sample bag. Eric is a dental health bone that helps clean the dog’s teeth. So it’s a better product I believe. I’m a little biased but it has the ingredients it has the the actual form that cleans the teeth. We’ve done studies we’ve had an independent studies that actually proves this out that this bone will help the dog’s teeth get cleaner over time. It has stuff like kelp meal which reacts to the dog saliva and actually reduces plaque and Hylia ptosis. So and then it’s got other good stuffs like insulin, which is a prebiotic that helps your dog digest your stuff better. And this one is the fresh breath when it actually has his partially in there. So it actually does kind of fresh in their dogs breath. So it’s got a lot of good stuff in here and it really helps the dog’s teeth out.

Curt Anderson  05:24

Well, I can attest firsthand. Nicole, what are your thoughts comments on on this really cool product?

Nicole Donnelly  05:30

Yeah, I mean, I just think she’s that count mail seems amazing. But the fact that it’s clinically proven to actually remove the plaque from from the teeth of the dog is incredible. I think so veterinary veterinarians out there. dog lovers out there. Well, thank you for that. So their dogs can have nice clean healthy mouth for for for for us. So yeah, that’s awesome.

Curt Anderson  05:53

absolutely hate speaking of dog lovers, Karen, happy Monday, you had me a dog lovers, we’ve got hay Adams in the house. Thank God, it’s Monday to you, Adam, my friend. And we’ve got a great juicy topic here today. So Michael, let’s let’s talk about this you took over this company about a year and a half two years ago was that it? Do I have that close about that time, right,

Mike Haragan  06:11

about a year and a half ago, right, it was a smaller company out in Denver, that was looking really pretty much to get out of the business and more, the owners were getting older, and they just wanted to get out. So we went ahead and purchased this company, and really had to rush to move things around to get the production up and to sell this product everywhere. So after a year and a half, we know we’ve got the production together. And now we’re just trying to expand the distribution, we have a national distribution network of distributors out there. Now, I’m just needing to get into a little bit more bigger stores and a little bit more point of contact with the consumers to really get this going. We just were trying to get more on the internet, that seems to be a position that they really didn’t go after before. So it was all born to the little mom and pops, which is a great business. But we just need to expand a little bit more into the internet sales and business to business, we’re not, we’re not going to go direct to consumer, it’s all going to be, you know, through a distributor through a third party delivery service that’s really going to bring it to the consumer at the end user level.

Curt Anderson  07:31

Well, that’s perfect. And so, you know, Damon, we run into this frequently on, you know, multi channel and many, you know, also, so many manufacturers struggle with this or their challenge, you know, are we in the b2b space or going direct to consumer, you have a number of clients that you’re working with kind of fondness? What do you find as far as like clients that you’re working with on that b2b side, as opposed to or compared to great strategies for that direct to consumer model like Mike’s proposing here? Damon, sto Oh,

Damon Pistulka  08:01

yeah, I’ve just listened to your question. And I think that, you know, this is this is such a, I was thinking on the challenge, because you’re exactly right. This is like the OEM producer of, of a lot of things. And you know, you can go through the distributor, how do you go if you’re gonna go I’m gonna sell through distributors are going to sell in retail, I’m going to sell on Amazon, I’m going to sell, and how are you going to do that you’re going to let other people sell on Amazon for you as well. And your map pricing and everything that you do is really, it’s really interesting. And I’ve been involved in a few brands where this this challenge is, is they everybody seems to solve it differently, depending on their industry and stuff. Because you look at some of the like, an OEM thing like for equipment of some sorts at like John Deere lawn tractors, right? Just because it’s a known thing. Everybody can, they can sell their stuff, direct online repair stuff, or they can sell through their dealers. I think they choose to go through their dealers solely, but other ones don’t. They’ll sell aftermarket parts or replacement parts direct to consumers, but they control it by the pricing that they do. And the way that they sell it through. It’s a really interesting challenge.

Curt Anderson  09:11

Yeah, and I liked what you just said, there were like, every manufacturer tackles this a little bit differently. Yeah, you might run into this on a very regular consistent basis. You know, and we’re gonna dig deep into Mike’s strategy here, but what do you seen with different industries from that b2b side? distribution channels direct to consumer, what do you see on the streets? The cool

Nicole Donnelly  09:31

Yeah, I mean, I think I have I just My question for this is like, if you are a business, and you are considering, you know, how you want to sell in this way distribution, you know, what, what are the questions that you should ask as a business Damon and Kurt, to be able to know which channels are right, and to get the right mix? I guess, because it does, you know, it does seem like it varies depending on your industry, depending on your product. So, if I’m a manufacturer and b2b, for example, or if I’m in my shoes, what are the questions that I should be asking to identify like, which channels I should be going after? Yeah,

Curt Anderson  10:05

you know what? I’m going to, I’m going to piggyback on that. And it’s kind of like what Damon saying that, you know, everybody’s taking this a little bit differently. Yeah, I’m gonna, I’m gonna pull Mike into the question here. Mike, when you took over the company, it was a very strong network of like small boutiques, you know, in distributors, those were like kind of the two challenges the two main channels that you wanted to pursue, just talk about, like what you saw when you first took over the company and kind of the evolution of the direction that you’re wanting to go down?

Mike Haragan  10:34

Well, they had started. I mean, right off the bat, we had the distribute the smaller distributors, and the national distribution as far as into these boutique, guys. But when you look at the total sales of all the dog, dog pet stores and everything, chewy and Amazon really control a large portion. Yeah, yeah. So the first thing I did, because it was seemed to be easier, I went after chewy. So we’re getting there with chewy, I’m not thrilled with some of their practices. But we’re making it work. And it’s growing business. And we’ve got our whole lineup in there. Amazon was the next and it seemed to be a whole different animal, just because there’s so many. Right now I bet there you could go on to Amazon and find 10 other people who are selling my exact products. And some of its old packaging, some of its I’m sure some of its has been bought from some of our distributors, and they just put it on there and resell it. We’re trying to work with Amazon to try to narrow that down. So the manufacturer actually has more of a say on what goes on to Amazon, we’ll see if that happens. The it just seems that it’s a wild marketplace on Amazon, and anybody can sell anything for whatever price and there’s not a lot of checks in because some of the packaging on Amazon is like two or three companies ago from like four or five years back. And I don’t know where these guys are getting it. And in the end, does that hurt my overall brand if they get something that’s out of date. And so we’re working with Amazon to try to narrow that down on who can sell. Hopefully, it’s just me right now. Because if you put indigenous on Amazon right now, I’m, you know, paying 40 cents a click, if they hit indigenous, then they go direct to my stuff. But if I don’t have that, you’re gonna have a heck of a time finding it. Now, we’ve only been up for two weeks now on Amazon. We’re selling about, I don’t know, 30 40k 40 units a week so far. So for just starting it out there and having a heck of a time even finding this out there on that marketplace. It’s not too bad. But hopefully it’s it’s it is increasing sales. Alright, you can see the graph. So it’s Yeah, those were the two that I really had to get a handle on right off the bat to get into the majority of the consumers who are buying this product and how they’re buying.

Nicole Donnelly  13:16

Yeah, I think that’s a great strategy for small businesses, those marketplaces, online marketplaces a huge, huge way for you to get in to be able to get exposure because Amazon is a massive search engine. Yeah, you know, it’s bigger than in a lot of ways bigger than Google. So, you know, I think that’s a really great play this, we talked about that all the time the marketplaces so

Damon Pistulka  13:36

great. There’s so much traffic, they whether they pay like five or $6 billion in Google advertising or something like that Amazon does. It’s not that’s what it is. You can’t you can’t do that they drive somewhere. And pets is a very popular category on Amazon, too. You know, people with prime I mean, the garden things, how many days does it show up your house? Kurt, Theo eats a lot. So chewy, Chewy, or Jewry, Amazon, that’s where our stuff comes from.

Curt Anderson  14:03

Exactly. And, you know, and again, for manufacturers out there, what’s great is, you know, depending on your market is find those marketplaces that are really kind of, you know, like, Nicole Damon, we, we preach content about like creating that community are kind of like niching that down a little bit. And so, you know, Amazon and demon we’ve had, you know, folks on the show were, you know, that stat, you know, 50 cents of every dollar of every ecommerce dollar does go to Amazon. So if you’re not on Amazon, you’re really putting yourself at a disadvantage. You have a company like chewy that just really separated themselves for those of us old enough to remember like the internet bubble with like, you know, some of those things that blew up, but now there’s a so many niche, you know, at, you know, and it’s just such a huge market. And so in for a small manufacturer, it is hard to create that community of consumers of like, Hey, I’m going to try to get one consumer at a time. So Mike, right into the b2b side, okay, so like, you know, going after a distributor or like going after the boutique I think we’re, you know, again, like you, you’re a premium product you like, this is, this is top shelf, dot, you know, this is, you know, for like Daymond, myself or like, you know, like we’re second class citizens in our home. Just kidding, but like for folks that just worship for their pets, that’s who you’re targeting, but talk about like, you know your b2b Strategy going after those distributors and going after like a boutique market. So let’s let’s go there.

Mike Haragan  15:25

Well, we just opened up a new one in Michigan, then the veteran, and they, you know, they really want us to help them sell their products sell my product. So it’s everything from there, getting them into displays, you know, for standard displays, they’re getting me into other things, they want me to ride with their salespeople to help educate and go around when we’re going to their stores. So you have to, I mean, it’s still a boutique kind of thing, a lot of these pet stores that they’re calling on in it, they still have a big, large market share of this area, I mean, you’ve got the top three, but beyond that, there’s a lot of independents out there. So that’s kind of where they’re looking at is how do they get into the independent stores. Because a lot of these distributors, you know, if you get a lot of these larger retailers now want to go direct to get the perceived savings and cost of goods. And it really, sometimes it’s doesn’t work out, but that’s where everybody wants to get where they get lowest cost of goods. So with these distributors, you’ve got to have that MAP policy to make sure that none of the big guys can undercut their price. Because that’s like the kiss of death in the industry. As far as the pet goes, you have the large and the mass guys, and then you have the boutiques. So and the mainly the distributors are going after the boutiques. So you really have to try to work with them to how to place and show him who’s got the sales email, even Nielsen goes into these boutique guys. So you can actually tell who is actually selling. And who’s like milk bones. They’re the number two and grocery and mass, they don’t even show up and well, they I guess they are there are like 10 or 12 as far as pet specialty, whereas Milkbone because of their size, and they can pay slotting and everything else, they can afford to be on the grocery shelf just for all the mass traffic is. But pet specialty is not going to support that guy. So the smaller boutique guys aren’t going to put a bunch of milk bones on their shelf because they know grocery guy down the street is going to undersell him for two or three bucks a year. Yeah, yep. So that’s where you got to work with these pets to pet specialty wholesalers and retailers try to get them across the board pricing where they’re not at a disadvantage. And that’s really what they’re looking for. They just want a level playing field and they don’t want to have to go against the bigger guys and a price war. So you have to keep your pricing pretty well established and where the retail is going to be at

Damon Pistulka  18:21

when you talked about it too and then when you’re doing that, that either minimum advertised pricing the map pricing or the minimum retail pricing to because you can have a different like an in store compared to an advertised price to that and just the amount of effort it is to patrol that right is crazy because you mentioned all the other sellers on Amazon and and those guys Yeah, yeah it’s tough.

Curt Anderson  18:48

It’s a wild west and when I love what you’re saying Mike and again for other manufacturers out there that are either considering going this route or dipping their toe into like hey how do I you know look for new channels channel distribution, how do I not disrupt the market per se but you know, it’s a little bit like for folks in the food world of like you know, hey Whole Foods versus you know, Dollar Store or Walmart or like other commodities and you’re certainly not looking to cannibalize yourself a race to the bottom you’re trying to maintain a premium product at a premium quality price. And again, we’re gonna dig into some of the reviews you have you know, for just starting out on Amazon and for being on chewy you have dozens upon dozens of five star reviews and so you have just raving raving fans and again I’m one of them I want to pull up a couple of comments here so a Karen’s here she says as convenient as Amazon is I prefer going to local distributor to support other small business Thank you indigenous finance distributors in my area now keeping my fingers crossed eventually expanded dog food a thank you Karen appreciate that. People that worship their pets Adam, Adam think that demographic is growing with more and more young adults deciding not to have children striking the iron while the hot for sure Make

Damon Pistulka  20:02

a great one, Adam. And you

Curt Anderson  20:06

know this will give Adam a round of applause.

Nicole Donnelly  20:10

Funny Adam so punny. Yeah.

Damon Pistulka  20:14

Well, this is I mean, you gotta you got a real real conundrum, Mike, because you’re moving, you want to move through distributors, you want to keep it in the boutique and you want to be on chewing Amazon. I mean, it’s it’s the it’s the thing though. But solving that challenge will allow you guys to scale far beyond because the new buyer demographic, there’s going to be a portion of them that are going to go to their small boutique store that you want them to keep coming into there. And then a portion of them maybe once they find you, they’ll order online or maybe they’ll not never go to a store. And to maximize your and the nice part about it is is you don’t at least now your strat doesn’t sound like your strategy includes going into the big chain stores. Because that’s, that’s a whole nother animal.

Mike Haragan  21:00

I mean, the Petco pet supplies those kinds of guys are kind of okay with the boutique guys. Yeah, step is the Walmart Kroger, target mass guys, those are, once you get into that arena, that’s when it really starts to ruffle flip feathers, so to speak.

Nicole Donnelly  21:23

Yeah, I love what Curt always says to he always says you need to know your customers customer, right? That was your customers customer. And I think your customers customer really is looking for that premium product, they want a really great experience, they want the best of the best for their for their dogs, and they’re going to go to a boutique pet store, that’s going to be their first choice because they know that that store is going to carry the premium products they’re looking for, and it’s going to be an experience where they can go and experience, you know, something new, and

Mike Haragan  21:55

the people who work in those stores are much more knowledgeable about the products. Yeah, anybody and it’s gonna be Yep. And you can actually talk to those people. And that’s where the distributor wants me to go in to the boutique guys, because they’ll listen, they’ll try to learn so they can help their customers out later. Yeah.

Curt Anderson  22:14

Yeah, that’s fantastic. Another thing you know, as your distributors, and folks, like you just talked about picking up this new customer in Michigan, they’re looking for education. And so the great thing is like that social proof, we’ve talked about that all the time. So I’m just gonna rattle off a few reviews. Of course, I should have my wife on the program. knows I just, I just love my dog. And so like, she, she goes, she goes, I know, you think I’m crazy. She goes, I literally think his coat is shinier. That’s the gospel of truth. And like my wife was like, over the top for my life. But these are some of the reviews. If you guys go on Amazon, I drop them in the chat box and I’m chewy. You know, dogs love these. My dogs absolutely love them eliminated bad breath. And how about this one? Like no more greenies. And somebody went on never typing. Talk was getting allergic reactions to greet I’m sorry to throw out the competitors, but know when to tie into your competitors that you have. But they were saying that their dog was getting allergic reactions, not with indigenous pet products. Perfect tree, doggy. My dog. She calls her her dog, my dog is so fresh, important element to my dog’s dental health. And then these are awesome. And again, there’s dozens and dozens of five star reviews. Now Nicole, I want to chime in like you this is a really unique strategy that you and Amy have with approaching content for clients. And you encourage manufacturers to like, hey, let’s call out the manual. Let’s call out the competition. And people are like, Hey, wait a minute. You’re making me cringe. I can’t talk about the competition, who I don’t want to shine a bright light on them. But it’s a great for SEO share a little bit about why manufacturers should be calling out their competitors on on content on their website.

Nicole Donnelly  24:02

Yes. So this methodology, it came from the amazing Marcus Sheridan. He’s a marketing great and he came up with this, basically because his business was struggling, what almost 15 years ago, and he had a pool business rubber pools, and it was struggling and he just decided he had learned about what’s called you know, inbound marketing is really big at that time. And it’s all about just transparency and educating your customer and the right customer will find you. And so he implemented that in his business and literally created blog articles on his website addressing some of these questions that are kind of like these really taboo topics, you know, price, right, everybody skirts around price. Everyone’s afraid to talk about how much their product costs because they’re worried their competitors going to undercut them or they’re worried that they’re going to you know, people are going to not buy from them or you know, so price was one of them. Another one is competition. That’s another big question that customers have when they’re buying something is it Who’s who aren’t the main competitors in the space? And how is your product different than theirs? And so Mark has shared and created these he calls them the top five. And it’s price. It’s, you know, competitors. It’s who’s the best in class? It’s who are the what are the reviews saying about this product? And it’s versus and comparison. So how does this, you know, the problems? How does? How does this solve my problem? So those are the top five. And so, you know, I adore Marcus shared, and I’m so excited, he’s actually going to be on my podcast this week. It’s like, it’s, like over the moon excited to interview him. But the strategy works. I’ve seen it work for many businesses that I’ve worked with. And it’s just simple. It’s simple. All you do is you answer questions that your customers are asking in a very authentic and transparent way you don’t shy away from talking about your competitors, you educate them, you put yourself in the shoes of your customer and say what do they need to know in order to feel comfortable making this purchasing decision, and just, you know, remove your remove the sales out of it, and just educate. And so that’s really what we’re trying to do for Mike here. And Amy, our amazing content strategist who works on this account, I’d love to turn it over to her. She’s just doing a really remarkable job. We built out this really great learning center for the distributors for Mike’s distributors, so that when they come they can learn and get their questions answered. So Amy, why don’t you talk a little bit more about what what it is you’ve been working on here? Yeah. Um,

Amy Sariego  26:29

yeah, like you said, we’ve just been trying to answer all those questions using those big five blog topics to do it. So so far, and try to if you wanted to share your screen, um, you can pull up the Learning Center and look at the the batch. So you can see we’ve done that. Yeah. We have the four best reviewed dental health bones for dogs. So we do call out those. The competitors.

Curt Anderson  26:56

Can you guys see my screen? Yep. Okay, so real quick game, I’m, what I’m gonna do is just kind of show the site, Rohit got a cure. In me, you know what we’re going to let’s jump in and learn a center. I want to pull in Mike, real quick here, Mike, what was kind of a two prong question, what appealed to you in the end, you got what they’ll tell you, your team were like, you know, what we want to we believe in this product. We’re gonna buy this company, what was so appealing to you to believe in this company?

Mike Haragan  27:25

Well, I mean, it was a company that I’d never heard of before. But I’m a dog owner, you know, I got two of them at home. And so we started trying them, and they did help clean the teeth. And so it worked out pretty well. It’s got a great ingredient statement. That’s really what brought it all together, though. Yeah. I mean, you can just see that you can recognize most of the ingredients on the label. There’s nothing that’s really out of crazy, you know, preservatives, and that kind of natural, artificial colors and that kind of stuff. There’s none of that here. So. And then once we did start seeing the reviews from customers, before we bought the company, it was like, you know, everybody loves this product. It’s just got to get out there. Yeah, the price point at 7099 seems to be right in line for the amount of bones in the way that I haven’t a product actually a little cheaper than greenies or whimsies and those kind of guys. So it’s, you know, just kind of fell on our lap and it felt good and I just we just took off running really soon as we found it.

Curt Anderson  28:36

I absolutely love it. And I love Mike, you’ve been you’ve totally braced this content marketing strategy, I want to dig into that. But Amy, let’s let’s dig into kind of your strategy. How your approach here with the Learning Center, let’s go there. Yeah.

Amy Sariego  28:51

So yeah, so this Learning Center and then like we were talking about those big five topics, trying to just get right in there. Those four best reviewed dental health bones for dogs that cause that right away, you know, what people are saying about them? Who the competitors are, because at the end of the day, like people are doing the research especially for their dogs, they want to know what’s in there. They’re gonna find out about the competitors anyway, you know, I mean, it’s not like it’s a secret so you might as well be the one okay, here’s what’s here is who’s out there and what, what they’re doing compared to what we’re doing. And then this two calls out a little bit of the pricing and then go back to the wait a little bit deeper on that. The fourth best USA may dental dogbone blogs and so then it’s not just to about getting all of those I’m getting the keywords in there those ridiculously important keywords as I know Kurt has named them, but also making sure it’s talking to that customer that you want. So those small boutique, pet store owners and distributors and is what you’re saying relevant To them, because then that’s that helps build that relationship that helps educate them, like Mike is trying to do. So just getting in there ahead of the game. And then yeah, answering your question. So like, Okay, I need a high quality dog bone for my dog. But what does that mean? So right in here, you get into all those great things that Mike started talking about the kelp meal first on the list. And then just giving them a little bit about like, Okay, here’s what it is, here’s what it does, here’s why it’s important for you. And so this is good, too, because it is relevant to that, that ideal buyer, but it’s also if there is someone who’s buying it on Amazon, they can come in here too, and say like, Okay, this is relevant to me as well, I can find something that I need to know for my dog.

Curt Anderson  30:42

Yeah, this is fantastic. And microwave, Nicole, and I discovered some great news like, you know, they’re doing a phenomenal job getting first page, not only first page rankings, Damon, but they’re starting to capture a lot of number one rankings for like dental dog bones in like premium dog bone manufacturer. So there’s a lot of light of great opportunity for them to help, you know, our tagline stopped being the best kept secret. And so the cool thing is, is they’ve you know, Nicole talked a little bit about like that subject matter expert, you know, strategy and like doing that interview, like go there for a second?

Nicole Donnelly  31:14

Yes, yes. So what we do here is we have a content calendar, that’s, that’s planned out for the entire year. And it’s based entirely on Mike’s buyer persona, those distributors, and identifying what are the top questions and objections that these these buyers are having. And then every month, we have a select number of topics that we interview mike on and we record him talking about these specific topics. And so then what we can do is we can create a blog article from the transcript of that interview, and we get some really great video clips that we can add to the blog post. So it just really makes the content so rich, it makes it really engaging for the users because they can, they can see video, they get to see the face of the you know, the company, and they get to learn and be educated about the product. So, you know, it’s just really and you know, your website is your home base, like they get like Amy mentioned, someone goes to Amazon, they’re doing their research, they’re gonna, they’re gonna come to your website, it’s like the last place people are gonna go, it’s your home, right, as a company, it is your home. And so being able to show up for those people on your website and answer those questions is huge. Because branded searches are just so people always sleep on branded searches. But branded searches are awesome, if you see someone typing in Google, your specific brand, and that’s showing up over time, that’s what you want, at the end of the day, you want that more, you want those branded searches to go up over time, even more so then, you know, that’s just a sign that your brand awareness is increasing, and all of those things so, so yeah, this it’s a really great, we love doing this with clients, because they only have to commit for like an hour a month, and they get just so much content out of it with so such low lift for them. So

Curt Anderson  33:00

that’s perfect. I’m going to stop share, I’m going to come back to you guys for a minute. Mike, what inspired you to you know, like with global pack, like what, you know, you have a family of brands, what inspired you were like, you know, what, we need to stop being the best kept secret, we need some help with content marketing, kind of share your your background, your strategy, what enticed you to go this direction?

Mike Haragan  33:20

Well, most of our other products or more the store brands, so we were the Kroger label the Walmart label the Dollar General label. Yeah, so there wasn’t a lot. I mean, we had a website, we, you know, with global packaging, but there wasn’t a lot that we could really do to really expand the brand awareness of salt and pepper shaker. It is what it is. But it’s it, you know, but it sells like crazy, right? Once you get a brand that you’ve got to grow, you really need to do a lot more things and just put it out there. You just can’t, you know, especially I mean, maybe if you’re a milk bone or something like that, that’s been around for 50 years on the shelf, but not everybody is heard as indigenous so we had to do some other things and invest in some advertising promotional effects on the web and just grow it because otherwise it would just be me calling dialing and trying to get everybody and then I can get it on the shelf. But then still nobody knows what it is and what kind of good product it is or you know, what is it going to do? So that’s what the internet and getting this blog and everything going to tell people and educate people what kind of product we really have here. So it was something I had to do that I didn’t have to do with my other products because it was more of a store brand kind of on product. So but this It’s very important to get the word out about what is indigenous and what does it How will it help your dog. So that’s why we went this direction.

Curt Anderson  35:09

Perfect. So let’s let’s go a little love and little shout out to the Purdue MEP that Purdue Manufacturing Extension Partnership is matter of fact, for a shameless plug, we have a really fun webinar with our dear friend Jeff Long this Thursday at 12 o’clock Eastern time, at the Purdue MEP, we’re gonna be covering some video marketing strategies. But Mike talk about like your relationship with a Purdue MEP, what what it’s done for you and like how we got this relationship going to get things crank and for indigenous?

Mike Haragan  35:37

Well, art was our contact to begin with, he had been working with one of our sister companies, global plastics down in Indianapolis to do some things. And he called me up one day and I just started talking to him. And I brought me to Kurt. And so but first of all, was more of a website, how do I get a website developed to start this process? So that was kind of the first hurdle we had to do is get that together. And now that we got the website, that’s how it started. And now we started rolling with all the advertising and promotions. So yeah, pretty healthy, brought it all together to begin with.

Curt Anderson  36:17

Well, big shout out to Jean Jones, our Chow, Julie, everybody, all of our dear friends at the Purdue Emmy P. Nicole so I immediately we I needed some big guns on this project. So I pulled in your the dmg and Amy, you’re on deck in a minute, I’m going to pull up some of the magic that you’ve been performing with Nicole like when you met Mike, when you met indigenous just kind of talked about like your process at dmg and like how you want to start, like really attacking the content here, and just how excited we were to work with such a fun company, you know, such as product?

Nicole Donnelly  36:49

Yes, I mean, it’s just such a great product. I think, first of all, you know, it’s so exciting to be part of helping build brands that are just doing creating really great things for their customers, you know, and there’s just so much this product is, you know, it just, it’s a wonderful product, it’s a high quality product. And it’s you can the reviews speak for themselves. So I think it was exciting to be part of that. And just to take a brand as Mike, you know, he’s purchased this company, and there’s just so much room and so much opportunity to increase his digital presence, because he’s really just starting out with his website. And so for me, it’s just like, the opportunity there was just incredible, because we’re starting from, like, you know, the beginning, like the, we’re building the foundation of this brand together. And it’s really nice to be a part of that to really ongoing continually beef up their web presence. And, you know, this is a process, it’s not like an overnight thing that happens when you’re building a brand, it is a long game. And it is a consistent, you know, regular process where you’re having to regularly put yourself out there coming on live streams like this, you know, getting out of your comfort zone, you know, doing this for the first time and then continuing every month to be putting out new content and getting on video and getting on camera and, you know, sharing that personal, you know, side of the brand is just so, so critical these days. And it’s gonna become more and more important, that branding aspect of it with AI. So it’s really fun to be part of just starting out from beginning and helping to build this together. And really trying to you know, explore a lot of different channels. You know, we’re working together we have, obviously the website content that we’re creating the videos on YouTube, live streaming and then distributional, you know, opportunities across social so it’s really nice to be able to help support Mike in that way and help you know, get the word out about this awesome product.

Curt Anderson  38:48

Yeah, I love that and hey Damon, how about our friend Adam? Yeah, hey, you know I’ll educate your competition Hey, we’re pushing at him I think you know that line from somebody and hey, Whitney Houston is here today Whitney Happy Monday to you my friend. I’d say I have a kid but I still love my fur babies and my wife’s where’s your dog? And our kids? I thought or they they said they stopped greeting me at the door as they got older.


That’s a good that’s a good

Curt Anderson  39:20

hires here Diane Happy Monday. So again, my Kerrigan from indigenous pet products. So Damon what?

Damon Pistulka  39:28

I just think I think it’s so cool. Mike, where you’re at with this and this kind of product is timing. I mean, I look at a lot of different products that are sold on Amazon every week month and it seems like but the the really good pet food right? Like the pet like treats you’re making these things are the brands that are so fun now and I think that the boutique stores the way you’re doing it with online and the other things I mean, it’s just such an opportunity for for you and it’s got to be fun for you to be able to kind of be the architect behind this stuff.

Mike Haragan  40:06

It’s fun. It’s Yes. Good, pretty good time to do this stuff too. I mean, it’s got a good base. And so we got something to work with, you know, it’s just not all ground zero. So it’s got a good name and the area’s, but we just need to grow awareness on the consumer side.

Damon Pistulka  40:24

Yes. Perfect. So

Curt Anderson  40:25

are any we’re going to pull up some numbers. And Mike, did you have some bags? Do you have some samples there handy handy or can you like before we were going to show you some stats that Amy’s been doing good. What are some of these flavors that like our furry friend, he’s at home? What are the flavors that

Mike Haragan  40:44

we have smoked bacon, we have chicken got a potato and lamb and a duck and apple which are I mean, we talk about dog allergies, that kind of stuff. Those are the three items we’ve got that do not have chicken meal in them. So that’s kind of a special if you have dogs with allergies, those would be the items to get because it is more of a cleaners. Ingredients. And it doesn’t have chicken meal. Right. So and then we have tasted lamb got fresh breath.

Nicole Donnelly  41:18

The other ones I don’t know that duck and Apple sounds good to me.

Curt Anderson  41:21

It’s mine was

Nicole Donnelly  41:26

a dog. That’s the one I go for.

Mike Haragan  41:29

You know, and it’s only got 12388 items, eight ingredients. And that feels a second item in here.

Curt Anderson  41:38

Yep. And Mike, if you could hold hold up, hold up on those bags. I just And what was great is like, you know, so Damon, this speaks to your growth with acquisition. Like, here’s a situation like a thriving company, multiple, you know, different channels, different products, like you said commodities that they’re selling, you know, like salt shakers to, you know, Walmart Dollar General. These guys, they had the branding, and it’s really sharp branding, the packaging. So a lot of that homework out of that heavy lift was already behind. Yeah, this thing’s exactly to your growth by exit acquisition strategy. Yeah,

Damon Pistulka  42:11

because it was something that you could plug and play some of it. Right. And you could leverage your experience already. Yeah, that’s really cool.

Curt Anderson  42:19

And Mike for the record, Adam says, Hey, I’m starting to sell you know, what do you and I were doing for lunch? So you and I were gonna go grab some tequila Napa for lunch? I’m going to I’m gonna

Damon Pistulka  42:33

do it is pets people if you if you got pets that don’t have these kinds of allergies Lucky you. But when your pets get the allergies you gotta it’s a it’s a search. Yeah, it’s a search because you gotta you’re reading ingredients on the back of it. And yes, you probably do it more than you did with your kids. But yeah, that’s the way it goes.

Curt Anderson  42:53

Exactly. All right, Amy, here we go. Let me try to share my screen again. One more time. And let’s see how this goes. And if I go here, here, here and can you guys see my screen? Yes. Okay. Amy, let’s talk about this is the screen I have is this a screen? He wanted me to pull up? Yeah, perfect. What’s going on here?

Amy Sariego  43:17

So these are the changes that we’ve seen over time. We just published our first couple of blogs right at the end of March. And so if you want to change that date and Kurt from from April to May, which is when we really started getting in a good cadence Yeah, I would say May the start taping may that’s okay. Oh, I’m sorry. But yeah, we we’ve seen some really great increases in there in the indigenous pet website traffic so we’ve seen those Brandon terms go up we’ve seen those organic terms go up but then we also have people brand new users coming to the website and they’re engaging with the content there so they are taking the time they’re reading the blogs they’re they’re taking in the videos that Mike has been starring in

Nicole Donnelly  44:09

he’s gonna get his academy award soon we’re all waiting for that day. It was a great job.

Damon Pistulka  44:15

I bet you never thought you were going to be a video started your mic

Curt Anderson  44:25

for those of us in the 80s might remember

Nicole Donnelly  44:28

the radio star Video Killed the Radio Star

Curt Anderson  44:30

so Hey, good, but me just I mean look at these numbers. I mean, this is fantastic. Again, like you know, company was, you know, website wasn’t a top priority previous you know, there was a transition but man, you’re just doing an awesome job with some of these numbers here.

Amy Sariego  44:47

Maybe we’re up to almost 400% increase in traffic so hoping you know as we keep getting those pods published or in some of the top pages, it’s a it is a long game, but it is definitely rewarding when you see the short Game also getting some good results.

Damon Pistulka  45:02

You don’t pay for that traffic either. And you don’t pay for that trip over time. It’s your favorite word, Kurt. What’s your favorite word?

Amy Sariego  45:12

Three. Your favorite word is holy Couser. In other words, it

Nicole Donnelly  45:20


Curt Anderson  45:25

Cows are free, they all kind of you know, my dog field. They’re all really sweet. Okay, well, we’ll start winding down here. So Mike, let’s just recap a few things for friends that just started that are that just kind of came in. So we’re with Mike Kerrigan, president of indigenous pet products, dental, dental health bones that are just nutritional. They’re just fantastic. Tons of reviews, you’re on chewy, you’re on Amazon, you can check out indigenous pet products. You’re putting your product out at boutiques and distributors, you now have dedicated yourself to stop being the best kept secret. And you are doing that content strategy. Nicole, you just talked about Mike being that Video Star let’s let’s Latin Tyvek. Mike, let’s go there for a minute, you know, like not necessarily like your comfort zone. And before you met me, you probably never dreamt that you’d be knocking down some Rockstar videos, how’s it felt for you to be doing videos subject and again, like this is a newer product line for you. But just the value, the system, the process, and how we’ve got to stop being the best kept secret somehow. So just talking about like your view of going through this process?

Mike Haragan  46:31

Oh, it’s been pretty easy and pretty. You know, it’s been a quick, and it’s then efficient. And it’s definitely had a lot of effect on the traffic definitely coming into the website. So I mean, we do have a couple of meetings a week for about an hour. And we get all this content from Nicole and Amy. So it’s all it’s worked out very well. I mean, I was definitely surprised and pleased with all the new stuff that’s going on and the results that are taking place.

Curt Anderson  47:06

Yeah, it’s super cool. niccone. Any any segue Now, Mike, before I go to turn into coal, like, like as you were knocking down like a couple blog posts a week before meeting us, right? Like he would whip out a blog on my 1000, we’re logged in.

Mike Haragan  47:28

Today, you see all those on the website now.

Curt Anderson  47:35

Any comments that you want to piggyback on that, as far as like just the efficiency of like, just getting that information out there for folks?

Nicole Donnelly  47:42

Yeah, I mean, nobody likes let Look, nobody wants to sit down and write a blog, especially small business owners who are so busy, you’ve got so much to do, the last thing you want to do is sit down and write a blog. But when you do when you do, it’s so scalable, your sales team is so scalable. So it’s really nice to be able to try to lift that burden off of the small business, you know, the team and just really try to take that off of their shoulders as much as possible. But the great thing about it is, is that we’re tapping into their subject matter expertise and their knowledge. So it’s coming directly from their mouth. And we’re just doing all of that work that they don’t have time to do that they don’t want to do and just really trying to put it up on the website so it can scale for them. So it’s really fun to be a part of. So yeah, I love it. It’s super fun. And Mike is like the dream client. I just love working with him. It’s amazing. He’s just so great to work with. So yeah, it’s really been great. But I want to get to these trivia questions because I know we gotta we got to do some.

Curt Anderson  48:46

So guys, we have some trivia. Are you Damon, are you sitting down? Are you ready?

Damon Pistulka  48:49

I’m ready. I’m ready. I’m gonna give it a try.

Mike Haragan  48:53

Well, I already told the one. Let’s see.

Amy Sariego  48:57

Oh, yeah. And

Nicole Donnelly  48:58

so listeners out there. Here’s the deal. So Mike’s gonna take all the questions, you got to say your answers all in one chat response. So that way we can tally up and figure out the winner. So, Mike, if you want to read right answers, yep, write your answers down out there. And then when he’s done answer with all the questions, just put all your answers in the chat and then Amy and I are gonna

Curt Anderson  49:20

win. He’s here. Whitney loves it. Let’s when you’re ready. Let’s hear the first trivia.

Mike Haragan  49:27

First. trivia question. Where do the dogs sleep at night? What percentage? I mean, obviously, everybody knows that. They sleep in the owners bed. What percentage of the dogs sleep in the owners bed. And these questions are from the American national pet owners association. So that’s the big one and then we’ve got another one. Let’s see. Dental Health what percentage of buyers in the treat category by dental health bones there’s a percentage of the whole category of treats that dental health as part of what percentage is that? By are going in there and buying a dental health

Damon Pistulka  50:31

these like these are tough. Yeah, yeah, I’m

Nicole Donnelly  50:35

like stopped.

Mike Haragan  50:40

Let’s see what else we got? That was really the two top ones.

Curt Anderson  50:46

Let’s go. We’ll go with one more like

Mike Haragan  50:49

one more. All right.

Curt Anderson  50:54

So we got certain percentage of dogs that sleep with the owners in the bed. Yep.

Mike Haragan  51:00

Off the wall that I didn’t expect. What percentage of dogs have a electronic tracking device? Oh,

Curt Anderson  51:10

that’s a great question. I like that question.

Damon Pistulka  51:12

Does does it include just the RFID chips or any kind of electronic tracking device?

Mike Haragan  51:19

Just says electronic.

Damon Pistulka  51:23

Okay, I just wanted to be careful. I’m adding percentages because you know, I got no idea.

Nicole Donnelly  51:30

Kurt and Daymond do your cat and your dogs have electronic tracking devices?

Damon Pistulka  51:38

If chips are

Curt Anderson  51:44

I honestly don’t know. I don’t think so. We have we have electric fence, but we do not have the tracking device. How’s that? So I’m going to find the one the ones. Yeah. So nobody wants to take him. He’s doing like these. Alright, let’s go. I have a if anybody 63% If you guys want to drop your answers, so what percentage of dogs sleeping bed with the owner. What percentage of dog treats are geared towards Dental? And the third one is what percentage of pets actually have a tracking device?

Damon Pistulka  52:17

Yeah. Animals like exact see now that’s funny thing is is I guessed 63% for the electronics and Adam guests 63 first two? We did yeah. Did the 63 number. That’s weird.

Curt Anderson  52:33

All right, and we’ve got 6327 50 for anybody else with us. You want to drop those in the chat box. Damon, are you can we hear your numbers? Because you know what I did when I heard these numbers the other day from like, so

Damon Pistulka  52:44

I’m I just I think the first two I was like 50%. I said because they couldn’t figure at least half of them do. And then then the treats I said by the dental treats out of the treat category I believe was question I said 20% of those people do that. Okay, and then I said 63 for the electronics, but I might be a little bit low for the like so.

Curt Anderson  53:06

Alright, Whitney’s at 4025. Adams got 6327 54 If anybody else wants to drop those in the chat, Mike, should we get Nicholas we get a drumroll gone?

Nicole Donnelly  53:16

Let’s do it. Right number all

Mike Haragan  53:21

might increase the percentage of dogs who sleep in their owners bed 44%

Curt Anderson  53:29

Oh, yeah. Oh, Damon, you were close to Sunday. We’re close.

Nicole Donnelly  53:32

Yeah. Damon, when’s that one?

Mike Haragan  53:35

Next? Already? The dental health bones are actually 43% of the whole train category.

Damon Pistulka  53:44

I was way off

Curt Anderson  53:45

43% Whitney?

Nicole Donnelly  53:48

out one. Good job.

Mike Haragan  53:50

So and then electronic electronic tracking devices. One half of dog owners have a tracking device. So 50%.

Damon Pistulka  54:00

Adam, if he saw

Mike Haragan  54:04

in Michigan with those guys, and they don’t sell those tracking devices, they never even thought of that before. That it was such a big category. And I was like, I was surprised to 50%

Curt Anderson  54:16

Yep, that’s work. Yeah, I agree with Whitney. I wonder if people just started admitting that they’re there. Yeah.

Damon Pistulka  54:23

But you gotta you gotta admit a lot of people a lot of people in the more rural settings have outdoor dogs. Oh, that’s a good point. And then, you know, you think hunting dogs and there’s just there’s a lot of them. Yeah.

Curt Anderson  54:35

They’re cute, you know, but, you know, sometimes the dog is more attached on one spouse over the other and maybe different rooms and you know who was right so, but it was I that was great trivia. i Let’s start winding down. I want to be mindful of everybody’s time as we come into the bottom of the hour. Amy, I’d like to give you your last shot here. How much fun it’s been any parting thoughts and Words of Wisdom is going through this process working with Mike and the team at indigenous pots, any thoughts that you’d like to share as we close out?

Amy Sariego  55:08

No, just that it’s been great so far, Mike, as I like Nicole said, like a prime client to do this with, he always has gets the questions ahead of time and knows exactly what he’s gonna say. So whether that’s for the blog always knows exactly what to say. So it’s been very easy. And then I think just seeing the results like, and now my data brain saying like, okay, like, what’s next? Like, how can we keep them here? What can we like, give them as an action to do like when someone comes on to the site? So it’s, it’s fun. I mean, I know, Nicole said, like, Oh, no one wants to write a blog, but I, you know, a baby, and you get to do pet puns. So.

Curt Anderson  55:44

So, Damon, lots of juicy stuff here. Lots of Yeah. And so what Mike’s starting to do is David, do you know anything about live streams? Do you do live streams at all?

Damon Pistulka  55:53

Done? I think this is my second one is Nick.

Curt Anderson  55:57

Like, so you’ve probably done like, what for? What are you on the hundreds? So like is this was getting mike on stage now understanding that customers customer what we’ve been talking about, like, some of your customers on a live stream, get those distributors get those boutique shops and like, get a different perspective. And again, stop being the best kept secret, shining a bright light on the folks that he’s working with, and just really kind of tag teaming that. And so that’s going to be a really fun, exciting way. Yeah. Love it. And has Illuminae have your Wi Fi on because we’re going to have all sorts of more dog trivia thoughts. Sure. Yeah, dog, you name it tips and strategies for our dog lovers out there. So Damon, any words of wisdom thoughts parting parting?

Damon Pistulka  56:35

No, it’s just awesome to get to get to talk with Mike and Amy about this. Because you know, you know it for maybe it’s gotta be very exciting to work with someone and build it like that. And then Mike to us, like I said before, just being able to be the architect behind this and see this brand grow. It’s gotta be very cool.

Curt Anderson  56:57

Again, thank you for joining us today. And I see owners that are so invested in their marketing, the code words of wisdom, parting thoughts, for our little show today that you’d like,

Nicole Donnelly  57:05

Oh, it’s just nice to be part of this dream team. It’s so much fun, like to be out, like, just it’s been great, really rewarding. And Amy’s just doing fantastic work. I just, she’s just like she said about the data, she sees the data and she’s already on it. Like here’s, you know, analyzing what we need to do next. And just really, really laser focused on, you know, really helping indigenous pets get even more success. And that’s just Yeah, that’s what we’re passionate. Like, we just want we just want to help Mike and the team win. So it’s really exciting to be part of that. And yeah, it’s just been great. So thank you to the Purdue MVP. And to Curt Anderson for this wonderful, you know, relationship we built and for everyone out there listening. Like, if you have a furry friend, you got to try this product. It’s a really incredible product. And I think did Adam win the prize? I think he might have been our prize winner. Yeah. Was Adam.

Curt Anderson  57:59

Gonna give a shout out to Damon Adam, and we will talk to Mike and we’ll get Yes. Out here. So we’ll get Mike we’ll get that worked out. So as we wind down again, we’re with Mike Kerrigan indigenous pet products, great pet treats here. Your dog will absolutely love them. And what’s so cool meeting, you know, let’s unpack a lot of topics we covered Made in USA OEM trying to get that product direct to market direct to the consumer. How do we navigate those channels? The branding, so all sorts of fun things. Mike, I have one last question for you. Before we wrap up before I do that, any words of wisdom parting thoughts, anything that you’d like to share for folks

Mike Haragan  58:41

know this pretty well tucked out here so

Curt Anderson  58:51

like, I could like Amy’s like he was talking like a month? You know I can.

Nicole Donnelly  59:00

My question for Mike is would you do it again? Would you come on beyond the live show again?

Curt Anderson  59:04

Oh, sure. So let’s go. Let’s go here, Mike. So we’ve mentioned we’ve mentioned remember, I opened up with a curveball number I opened up right. Well guess what I’m closing with it. I’ve gone over my slider. Now. Damon you ready for this? Okay, so, Mike, are you baseball fan by any chance? any stretch of the imagination? Watch it. Yeah, you watch it once a while. So, Amy, I know you’re a Phillies. Mike, what’s

Mike Haragan  59:27

your who’s your team? Cardinals?

Curt Anderson  59:29

Alright, Cardinals fan. Oh, good

Damon Pistulka  59:30

choice. Good choice. Good choice.

Curt Anderson  59:32

Jim. Jim Carr wasn’t here. Was he a cardinal back in the day or who are a few years? Bob dips and I’m thinking about Goodson right now, how’s that and that’s one of my favorites. Okay. So, like, let’s say that it’s top of the bottom of the ninth bottom of the hype this pure hypothetical bottom of the ninth inning and there’s a guy on second base who’s two outs high score in a manager looks down the bench. It was still a Russo that’s the first manager I can think of for the card. As he looks down the bench, he’s like, Hey, Harrigan get up there to the plate. Okay, you’re walking up to the plate two outs guy on second and it’s Ty score like like Dude we need Mike to come through other than the song let the dog who let the dogs out dogs out what is your walk up song for Biden on the ninth with a guy on second and two outs What’s your walk up song

Nicole Donnelly  1:00:36

I’m dying to know this.

Mike Haragan  1:00:39

Fighters who’s my hero or

Damon Pistulka  1:00:47

Foo Fighters. That’s a great choice.

Curt Anderson  1:00:55

Fighters on. All right. Now, we already know Amy’s Ami. I know it’s a Taylor Swift song, which would be I mean, what’s your what’s your walk up song? Which which Taylor Swift song?

Amy Sariego  1:01:04

Oh, man. That’s a hard one. Maybe. Shake it off. How about we’ll go with shake it out. Yeah, we’ll say shake it off. Yeah.

Curt Anderson  1:01:12

Alright, guys, I know we’re over time. So Michael, hey, if everybody has been sitting for the past hour, how about a big round of applause. Big round of applause. Waka waka waka

Nicole Donnelly  1:01:28

every time we’re

Curt Anderson  1:01:28

Adam, another bad dad jokes. So guys, thank you for joining us here today. Michael, thank you for joining us. We appreciate you made in USA products here. Just a great manufacturer. So guys, we’re gonna wind down we wish everybody an amazing incredible week. We have another great guest man. We’re talking live streams on this Friday. Actually Congress success stop being the best kept secret and hey, just go out and beat every just be someone’s inspiration just like Mike was today. And you guys you have a great week. So I’m going to turn off the broadcast Mike hang out with us for a minute. Plus, everybody have a great week. Have fun.